The all‑new Action button is a fast track to your favorite feature. Once you set the one you want, just press and hold to launch the action.
Silent mode
Focus
Camera
Flashlight
Voice Memo
Translate
Magnifier
Shortcut
Accessibility
By default, the Action button is set to toggle between Ring and Silent modes. If you choose a different action, you can use Control Center to mute or use Focus filters to automatically set your iPhone to silent.
Whatever you’re doing, the Action button is at the ready. Launch Camera to catch a spontaneous selfie. Record an instant voice memo. You can even select Shortcut to open an app or run a series of tasks like switching on the lights in your living room and playing music.
Gigablast
your gigabits.
iPhone 15 Pro is the first iPhone to support USB 3, for a huge leap in data transfer speeds and faster pro workflows than ever before.
Up to
20x faster
file transfers
The new USB‑C connector lets you charge your Mac or iPad with the same cable you use to charge iPhone 15 Pro. Bye‑bye, cable clutter.
And with all‑new Wi‑Fi 6E you’ll get two times faster wireless speeds. So you can upload, download, and transfer files in a flash.
Explore connectivity
Battery life that’s positively Pro.
Even with so many advanced new features, iPhone 15 Pro still gives you amazing all‑day battery life.
Up to
29hrs
video playback on iPhone 15 Pro Max
Add a MagSafe Charger for fast, efficient wireless charging
Up to
23hrs
video playback on iPhone 15 Pro
iPhone 15 Pro Max has up to 9 more hours video playback than iPhone 12 Pro Max
iPhone 15 Pro has up to 6 more hours video playback than iPhone 12 Pro
Designed to
make a difference.
New Roadside Assistance via satellite can get you help for things like a flat tire or a dead battery, even when you’re off the grid.
iPhone also has Emergency SOS via satellite and Crash Detection, two vital safety features that have helped save lives.
Learn how it all works
Designed to
make a difference.
What matters to you matters to Apple, too. From privacy protections that give you more control over your data. To using more recycled materials that minimize environmental impact. To creating built‑in features that make iPhone accessible to all.
The internal structural frame of iPhone 15 Pro has
100% recycled aluminum
What iPhone stands for
iOS 17.
Style it out. Swap it over. Sticker it up.
Contact Poster. Create your own poster that contacts will see when you call. Pick a favorite pic or Memoji, pair it with a favorite font, and there you have it — your very own calling card.
NameDrop. Want to swap contact info with someone? Just bring your iPhone close to theirs. You can both choose what you want to share, and the information transfers instantly.
Live Stickers. Touch and hold an object in a photo to lift it from the background and create a sticker. Add effects like Puffy and Shiny. Or create animated stickers from Live Photos.
Contact Poster. Create your own poster that contacts will see when you call. Pick a favorite pic or Memoji, pair it with a favorite font, and there you have it — your very own calling card.
NameDrop. Want to swap contact info with someone? Just bring your iPhone close to theirs. You can both choose what you want to share, and the information transfers instantly.
Live Stickers. Touch and hold an object in a photo to lift it from the background and create a sticker. Add effects like Puffy and Shiny. Or create animated stickers from Live Photos.
Find out more about iOS 17
Significant others.
iPhone and Apple Watch
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction. To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
iPhone and Mac
You can answer calls or messages from your iPhone directly on your Mac. Copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favorite files from either your iPhone or Mac.
iPhone and AirPods
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.
Our most advanced 48MP Main camera 3x or 5x Telephoto camera Ultra Wide camera
Advanced dual-camera system
48MP Main camera 2x Telephoto Ultra Wide camera
Up to 29 hours video playback
Up to 26 hours video playback
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.22 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Delivery & Pickup
Flexible delivery
and pickup options.
Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.